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photo Brain Makes Good Unconscious Decisions (via Brain Makes Good Unconscious Decisions | Psych Central News) Neuroscientists Daniel Kahneman and Amos Tversky received a 2002 Nobel Prize for their 1979 research that argued humans rarely make rational decisions. Since then, this has become conventional wisdom among cognition researchers. Contrary to Kahnneman and Tversky’s research, Alex Pouget, associate professor of brain and cognitive sciences at the University of Rochester, has shown that people do indeed make optimal decisions — but only when their unconscious brain makes the choice.

Brain Makes Good Unconscious Decisions

(via Brain Makes Good Unconscious Decisions | Psych Central News)

Neuroscientists Daniel Kahneman and Amos Tversky received a 2002 Nobel Prize for their 1979 research that argued humans rarely make rational decisions. Since then, this has become conventional wisdom among cognition researchers.

Contrary to Kahnneman and Tversky’s research, Alex Pouget, associate professor of brain and cognitive sciences at the University of Rochester, has shown that people do indeed make optimal decisions — but only when their unconscious brain makes the choice.

2 years ago

October 27, 2009
Using your mind to understand your mind, helping you make the right choice by not making a choice and there by choosing the right answer. probability Cognitive Science
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